Vitality IT20 Mixed Disability Series Welcome Packs

Amy Cooper • July 21, 2025

Vitality IT20 Mixed Disability Series Welcome Packs

Case Study: Vitality IT20 Mixed Disability Series Welcome Packs

Client: England & Wales Cricket Board (ECB) – Vitality T20 Mixed Disability Series (England v India, June–July 2025)


The Challenge

For a series mixing physical, learning, and deaf/cricket athletes, including stand-out player Angus Brown, who landed three consecutive sixes in the sixth IT20, the ECB wanted welcome packs for both teams that were practical, eco-conscious, and memorable. With summer heat in play, athletes needed sun protection and hydration on-site, and wearing branded gear across venues demanded consistency, quality and compliance.


Our Solution

Lami Sports recommended a sustainable welcome pack that balanced functionality with brand presence and environmental responsibility:


  • Recycled drawstring bags featuring the official series logo
  • Recycled notepads with eco ink pens were perfect for notes and strategy
  • Recycled plastic water bottles were ideal for hydration on hot match days
  • Lip balm to protect lips during long hours on the cricket field


These items were carefully branded, lightweight, and designed to be genuinely useful, not just for the series but beyond.


Production & Delivery

Each item was chosen for its recycled content and low environmental impact.


We ensured:

  • Vibrant colour printing and accurate branding consistency
  • Packaged together in bulk, ready for player distribution at tournament venues
  • Delivered on time, aligned to match schedules across multiple venues


Impact & Testimonials

“As Disability Cricket Operations Manager, I can say Lami Sports’ advice on usable items, sustainability, vibrant colour reproduction and production delivery was brilliant. The players loved using them throughout the series.” — Disability Cricket Operations Manager, ECB

Feedback was immediate and enthusiastic. Players appreciated practical items like water bottles and lip balm. The recycled materials aligned with both ECB’s and Lami Sports’ commitment to sustainability.


The Outcome

  • Enhanced athlete experience: practical, thoughtful, branded items used daily
  • Sustainability upheld, recycled materials featured prominently
  • On brand execution: full colour and branding consistency
  • Smooth logistics: packs delivered across venues to fit varied match schedules


Ready to elevate your team experience? Let Lami Sports design impactful, purposeful, sustainable welcome packs that players love and that leave a lasting impression. 📩 Get in touch via www.lamisports.com

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