Wristbands That Hit for Six
How Lami Sports Helped the ECB Engage Young Fans at The Hundred.
When the England & Wales Cricket Board (ECB) approached us with a creative challenge, we were all in: Design a fun, cost-effective, and high-quality merchandise item for young fans attending The Hundred—cricket’s boldest new competition.
THE BRIEF
The ECB approached Lami Sports with a creative activation opportunity: produce a fun, cost-effective and high-quality merchandise item for young fans attending The Hundred—cricket’s newest competition. The item needed to be vibrant, branded by team, and suitable for large-scale distribution at matches across the UK.
OUR SOLUTION
We designed and manufactured a full range of custom silicone wristbands, each colour-matched and branded for all 8 teams in The Hundred, including:
- Birmingham Phoenix
- Manchester Originals
- Southern Brave
- Northern Superchargers
- Trent Rockets
- London Spirit
- Welsh Fire
- Oval Invincibles
Each wristband was: ✅ Child-safe ✅ Durable for event use ✅ Precisely colour-matched ✅ Fully compliant with safety standards
PRODUCTION & DELIVERY
Working closely with ECB’s The Hundred team, we rapidly prototyped and approved samples ahead of production. All bands were packed, labelled and distributed efficiently via our smart warehouse—ensuring on-time delivery to every stadium and activation site.
OUTCOME
Young fans across the UK wore the wristbands as part of their Hundred experience—turning a small item into a memorable piece of match-day excitement. The wristbands served as both fan engagement tools and keepsakes, reinforcing team loyalty and brand visibility for the tournament. The ECB praised the process for its speed, quality, and execution.
"There’s nothing better than combining production, logistics, and sport to bring joy to the next generation of fans"
